Holly Willoughby poses in towel while dying her own hair amid TV Award snub
Holly Willoughby has posted a video of herself dying her own hair wearing nothing but a towel.
Looking fresh-faced and with her roots full of dye in a bathroom at her home, on Wednesday, the This Morning host shared the hair tutorial on Instagram with her eight million followers.
At one point, the 41-year-old leaned her chin on her hands and posed for the camera and captioned the post: "Home salon".
She also added a GIF of a clock ticking.
The mother-of-three seemed to not have a bother in the world despite the recent news that she and her Breakfast TV co-host Phillip Schofield failed to earn a nomination in this year's National Television Awards.
The daytime double act have been snubbed in the short list.
Her This Morning colleague Alison Hammond, meanwhile, has received a nod in the TV Presenter category. Hammond will battle it out with Bradley Walsh, Graham Norton, and Ant and Dec, who have won at every NTAs since 2001.
Hammond is the only woman nominated in the presenter category.
This Morning is up for best Daytime show alongside Loose Women, The Chase and The Repair Shop.
But while viewers showed no love to Willoughby, she's winning over new fans as she moves away from the image of daytime TV fave to Gwyneth Paltrow-style wellness guru.
She previously revealed that she had been working on a wellness brand, Wylde Moon, a website selling £65 candles and £495 earrings.
In an Instagram post, she wrote of the project: “In creating Wylde Moon for you, I’ve filled a need in me.
“I’d lost a part of who I was and that rediscovery has led me here, to a whole new place of beauty and power.”
The launch of the star's site earlier this year, also coincided with the publication of her memoir Reflections and the launch of her podcast By The Light Of The Moon.
