Peter Rabbit has joined forces with the United Nations (UN), the UN Food and Agriculture Organization (FAO) and the UN Foundation to enlist more food heroes, like Peter, who see the value in fruits and vegetables for a balanced diet and a healthier planet.

Through a public service announcement and social media messaging that will be seen around the world in multiple languages, Peter and his friends tackle some of the core issues regarding sustainable agri-food systems and ask young people and others to join them in taking action.

That ties in directly to FAO's World Food Day 2021 campaign, which is geared to encourage transformations to more efficient, inclusive, resilient, and sustainable agri-food systems that make healthy foods affordable and available to everyone, and limit adverse environmental and climate impacts. A key theme is that "our actions are our future", meaning that everyone has a role to play.

For further tips, see FAO's World Food Day  site and the UN's  ActNow! site.