She's known for her sunny and down-to-earth presenting style but it's Holly Willoughby's gorgeous blonde hair (and her covetable wardrobe) that often steals the show.
Her look has evolved over the years, from fun-loving, glamorous singleton to a stylish mum-of-three with a versatile cut that looks just as good on the school run as it does on the red carpet.
Here we take a look back at Holly Willoughby's hair over the years, from her stylish long locks to a super-chic modern lob...
Get curly
We can't believe it's Holly! Her dark blonde colour and relaxed curls are a million miles away from the Holly we know now.
Straight on trend
In 2010, straight hair was all the rage and Holly got in on the trend. However, the presenter still had some movement in her locks which stopped it from looking too flat - always a risk when you go for a straight-hair look.
Hollywood waves
The deep side parting makes these bouncy curls look super glam while the creamy caramel blonde colour really flatters Holly's complexion.
The lob makes an entrance
We love this modern long bob on Holly - chic, cool and easy to maintain.
Holly bob 2.0
With blunt, straight ends this sharp, shorter bob perfectly frames Holly's face. She's lightened her colour too which makes her eyes sparkle. To achieve this look her stylist, Ciler Peksah mists Aveda Texture Tonic over damp hair before blow-drying to add thickness and volume.
"I then use a large tong to create the waves and finish with a spritz of Colour Wow Cult Favourite Firm + Hold Hairspray, to set the style," Ciler said. You can see the rest of the products that Ciler uses on Holly, including a bargain dry shampoo from Batiste, on her Instagram post below.
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