Supply Åsa is Red Bee Media’s Chairperson and has been part of the Advisory Board since 2018. Åsa is also Senior Vice President and Head of Business Area Technology and Emerging Business at Ericsson from April 1, 2018.
Prior to joining Ericsson, Åsa was a partner in McKinsey’s Stockholm office. Over the last 12 years she has been focusing her work on growth strategy, marketing and sales and digital transformations in high tech and telecommunications across Europe, the US, and South America. She has also been based in McKinsey’s San Francisco and Sao Paulo offices.
She has a strong entrepreneurial spirit and been a core leader of McKinsey’s Start-up lab, supporting the growth of several tech start-ups in the Nordics. Prior to joining McKinsey, Åsa served private equity companies while working for a French strategy consulting firm, worked in business controlling at H&M, and held a business development role at the International Herald Tribune. She holds a Master of Science in Business Administration from Stockholm School of Economics.
