On July 13, Chanel opened a brand-new boutique dedicated to beauty and cosmetics, located at number 52, on the avenue des Champs-Elysées, right next to Galeries Lafayette. The 100m2 space features a makeup studio, perfumes, skincare and exclusive products. There is also a corner adorned with stools and mirrors to test the products for yourself. The design is quintessentially Chanel, decorated in its signature black and white tones, with added hot pink accents. The must-see? The pyramid containing Chanel’s exclusive perfume collection, Les Exclusifs de Chanel, a selection of eaux de parfums made of rare raw materials, created by fragrance connoisseurs who worked closely with the French house in the past. The store’s new and exclusive products, such as an illuminating powder engraved with a view of Paris and some beautifully designed perfume gift sets, are exhibited in a cabinet of curiosities.
Chanel, 52 Champs-Elysées, open from 10h30 until 23h every day (10pm on Sunday).
Translated by Anushka Shah
